Idle Hour Vodka launched in Dec 2020 and needed support to grow both brand awareness and integrate into mainstream culture. Focusing primarily on Brisbane press, MadCo. established a long wind PR strategy that will highlight the brand's success from state to national distribution - supported by influencer talent to generate social growth whilst also educating the consumer.
Madco, has since secured a 4 year partnership for Idle Hour Vodka and the Aus Grand Prix in addition to other sponsorship packages.
“Since working with MadCo from Jan 2021, Idle Hour has generated 152 pieces of press
— Ewen Pettit - Co Founder and Director Idle Hour Vodka
Born Bred Talent approached MadCo. to specifically heighten the business profile of the agency. Working on projects for several high profile international brands eg. Superdry, McDonalds and State Government of Queensland, Born Bred challenged MadCo. to expand the reach of its projects to engage new customers.
"Matthew and MadCo. PR have been fundamental to the success of Born Bred Talent and Creative, helping facilitate the growth of my business. Having worked with Matthew now on several major projects, I can attest that he is the hardest working man in his industry and will fight for your brand like it was his own"
— Clare Winterbourn, Founder & Director, Born Bred Talent.