A boutique lifestyle publicity agency

MADCO. PR

…because todays madness is tomorrows genius…

MadCo is a boutique lifestyle PR agency based in Melbourne specialising in publicity, events, communications and marketing strategy.

With over 10 years experience across lifestyle, fashion, epicure, sport and television industries, MadCo helps bring brand stories to life by understanding the needs and wants of clients, generating brand awareness and credibility in a cluttered market.

TRUTHFULLY…
WE ARE A BIT MAD.

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SERVICES INDEX ▼

01

■ EVENTS

Elevate your event with our professional  services. Whether it's a product launch, brand activation or a red carpet event, MadCo provide the expertise in  events ensuring a polished and engaging experience that reflects your brand's image, creates the hype and gets the word out about your brand.

World first content creation activation for international fashion brand STEVE MADDEN created and curated by MADCO PR, publicity agency Melbourne.
MADCO PR EVENT MELBOURNE PUBLICITY AGENCY SPECIALISING IN MAJOR BRAND ACTIVATIONS, GREY GOOSE VODKA, HOSPITALITY PR.

02

■ CAMPAIGN + CONTENT CREATION

We craft high-quality, engaging content tailored to your brand’s voice—whether for web, social media, or marketing campaigns. From copywriting to visuals, MadCo brings your message to life with clarity and creativity.

A woman with curly hair sitting against a marble tiled wall, tying her sneakers. She wears a t-shirt layered with an unbuttoned shirt, black pants with white stripes, and sneakers. Major brand campaigns, Steve Madden, Content Creation Agency.
A woman wearing sunglasses and a suit sitting at a bar, holding a can of vodka soda, smiling, with a trophy and bar supplies in the background, taken with a fisheye lens in black and white. content creation agency, melbourne publicity agency.

03

A woman with short blonde hair and dark makeup, wearing a long, ornate dress, stands at a bar holding a glass. The bar has a modern design with decorative tiles and various bottles behind her.

■ INFLUENCER + TALENT RELATIONS

We specialize in managing and cultivating meaningful relationships between brands, influencers, and talent. Our services include sourcing the right partners, negotiating collaborations, and ensuring seamless communication throughout each campaign. With a focus on authenticity and alignment, MadCo helps create partnerships that drive real engagement and long-term value.

Black and white photo of a smiling woman in a playful pose, wearing a cap with fur trim, a patterned shirt, and heavy boots, seated on the floor with her leg extended and crossed at the ankle. The wall behind her has the text 'Steve Madden' written on it.

04

■ PRESS MANAGEMENT

We provide strategic press management designed to elevate your brand and ensure consistent, impactful media coverage. From crafting compelling press releases to coordinating with top-tier media outlets, MadCo handle every detail to build your reputation and amplify your voice.

MADCO PR long history of large scale media coverage for large events including Australian Grand Prix. Two women standing behind a bar, dressed in glamorous outfits, smiling and holding racing flags at a Formula 1 event.
Black and white photograph of a couple at a wedding, standing outside a tent with billowing curtains. The groom is in a tuxedo and the bride is in a wedding dress, holding hands and leaning against each other, smiling.