OVERVIEW

MadCo’s expertise in activating and elevating brands spans across multiple industries. From key fashion brands, to iconic epicure and lifestyle brands.

With a think outside of the box attitude and modern take on what each brand needs MadCo delivers the results time and time again.

CLIENTS

STEVE MADDEN
IDLE HOUR VODKA
SAINTLY VODKA
TIGERLILY
SEOUL GARDEN
BALLERS CLUBHOUSE
BORN BRED TALENT
CANADA GOOSE
WONDERFUL INDONESIA
FLOUR CHILD


IL MERCATO CENTRALE MELBOURNE 
PULLMAN MELBOURNE - CITY CENTRE
SALON GABRIELLE
DRYP
FOODLE
MELBOURNE WINERY
LAMP LIGHTER WHISKY
DELGADOS TEQUILA

Stylized white letter W with a wine glass silhouette integrated into the left side, set against a black background.
A smartphone displaying a cricket score app with a team logo, scores, and game details on the screen.
Sign for Salon Gabrielle in black and white
Logo of the Canada Goose Arctic Program featuring a stylized map of the Arctic surrounded by maple leaves and the words 'Canada Goose Arctic Program'.
Logo of Melbourne Central Market featuring a minimalist black background, a white abstract shape with a red circle, and text in white that reads 'il mercato CENTRALE MELBOURNE'.
Large black and white text spelling 'STEVE MAUDLEN' with a vertical line in the middle.
Logo for Seoul Garden Korean BBQ Buffet with Korean characters and English text
The word 'SAINTLY' in bold white letters on a black background with a halo above the letter 'A'.
Logo for Wonderful Indonesia, featuring a stylized bird or mythical creature with the words 'wonderful Indonesia' beneath it.
Logo for Ballers Clubhouse featuring the word 'ballers' in white lowercase letters with a stylized white football outline and the word 'CLUBHOUSE' beneath.
The word 'DELETED' in large white capital letters on a black background, with a stylized face icon consisting of a circle and semi-circle in white to the right.
Black and white logo of Pullman Hotels and Resorts with a stylized circle made of diagonal lines. Text reads "Pullman Hotels and Resorts" and below it "Melbourne on Swanston."
Sign displaying 'FLOUR CHILD' with the subtitle 'Cocktail Bar + Pizzeria' in white text on a black background.
Elegant dining area with a long table set with plates, glasses, and flowers, surrounded by chairs. The space features large windows, decorative foliage, and a wall of shelves filled with jars, with a black chalkboard sign that reads "Cao Bela Flour Chiko" and a smiling sun face illustration.

PREVIOUS WORK

PREVIOUS WORK

■ CLIENTS

Idle Hour Vodka launched in Dec 2020 and needed support to grow both brand awareness and integrate into mainstream culture. Focusing primarily on Brisbane press, MadCo. established a long wind PR strategy that will highlight the brand's success from state to national distribution - supported by influencer talent to generate social growth whilst also educating the consumer.

Madco, has since secured a 4 year partnership for Idle Hour Vodka and the Aus Grand Prix in addition to other sponsorship packages.

“Since working with MadCo from Jan 2021, Idle Hour has generated 152 pieces of press”

— Ewen Pettit - Co Founder and Director Idle Hour Vodka

Born Bred Talent approached MadCo. to specifically heighten the business profile of the agency. Working on projects for several high profile international brands eg. Superdry, McDonalds and State Government of Queensland, Born Bred challenged MadCo. to expand the reach of its projects to engage new customers.

"Matthew and MadCo. PR have been fundamental to the success of Born Bred Talent and Creative, helping facilitate the growth of my business. Having worked with Matthew now on several major projects, I can attest that he is the hardest working man in his industry and will fight for your brand like it was his own"

— Clare Winterbourn, Founder & Director, Born Bred Talent.

Black and white photo of a man and woman sitting back-to-back in a photography studio, surrounded by lighting equipment. The man wears a beanie, leather jacket, and boots. The woman wears a leather jacket, white pants, and heeled boots, with her hair styled back.
A woman with long blonde hair wearing heart-shaped sunglasses with 'X' symbols in the lenses, standing in front of a neon pink and purple sign that says 'clubhouse'.